Procter & Gamble Stock Dips Amid Chinese Tariff Concerns Over ’BumBum’ Diapers

Procter & Gamble shares fell 1.5% in early trading after revelations it sells Chinese-manufactured 'BumBum' luxury diapers at Target, despite looming tariff threats. The MOVE exposes P&G to potential trade levies as its core Pampers and Luvs brands lose market share to low-cost imports.

The consumer goods giant confirmed the Aloe-infused diapers are part of a strategy to diversify its product portfolio. Target had previously announced an overhaul of its baby product lineup but hadn't disclosed P&G's involvement until now.

This development highlights growing tensions between multinational corporations and trade policies, with P&G's baby care segment showing significant revenue volatility in recent quarters. The company maintains the new line complements rather than replaces its flagship brands.